It all started with a rose.
It was winter, and I was up early on a Saturday morning. I had left my phone charger at a friends the night before, so I headed to Williamsburg to retrieve it. Half awake and in a daze, I hopped on the L train from Union Square and and headed to Brooklyn.
When I got out at Bedford Avenue, I heard the sweet sound of a violin, which is something next to normal on the subway. I continued walking, and as I approached the exit, I walked past what looked like dozens of pink roses in the middle of the platform. Curious to see, I walked up to get a better look on what exactly was happening.
It seemed that someone was handing out roses to people. I got closer. Funny enough, the girl handing out roses ended up being someone I knew! (Don't you love know when that happens? Running into people you know on the street.) I asked her what she was doing giving out roses to strangers on a Saturday morning, she told me she worked for Glossier.
I had heard the name "Glossier" mentioned before. One of my friends had raved about Boy Brow a while back on her blog. After hearing it's name again, I decided to look into what all that hype was about. But, like any good romance, it started off with a tease.
Glossier goes by the mantra "Skin first makeup second." They market their products in phases Phase 1, which consists of a skin oriented set (facial cleanser, moisturizer, lip balm, and foundation), and Phase 2, which is, you guessed it, makeup. More specifically lip stick, concealer, and brow gel, which might I add works wonders. (They also just restocked Phase 2--Glossier gals rejoice!)
It only seemed natural to first try out Phase 1. So, with butterflies in my stomach I typed in Glossier into my web browser, clicked Phase 1, and hovered my mouse on the palest option possible. "I'm finally going to be with Glossier", I thought. I clicked add to bag, and....it was sold out! My heart dropped. I decided to hold out for a while, maybe they would restock soon (I hoped).
Time passed. Every now and then I would wonder what it would be like for Glossier to be mine. In the mean time noticed that a lot of girls came to class with no makeup. It wasn't the "I don't care what I look like in school look" though, this was a kind of fresh faced dewy look.
At this point I wouldn't be caught dead not wearing makeup. I've been drilled to wear makeup I wondered...how did they have perfect skin? Why weren't they wearing makeup??
One day in class I saw my friend scrolling on the Glossier site. I asked her, "what's so special about Glossier?" Her eyes lit up and she told me all about how truly amazing the brand was.
She told me that it was started by a beauty blogger named Emily Weiss, who created Into The Gloss (literally one of the most incredible beauty blogs in the game right now, but we will get to that in a sec.) She urged me to see for myself, and even 20% off promo code to try out. (Thanks, Claire!) Which, is one of many great marketing strategies Glossier has with its products. Even though the forward-thinking cosmetics line is super affordable, they have plenty of promo codes and opportunities to score for less. For example, hen you make a purchase you get the opportunity to get $10, if you share a 20% promo code with a friend. It's a win win for everyone.
Anyways...
That is how I started my love affair with Glossier. It wasn't easy, but let me tell you I can't get enough of it.
Since then, I hardly wear makeup, and my skin is the best it's ever been. Although Phase 1 and I are still not together there are a lot of really great products Glossier offers that are definitely worth buying.
Face by Glossier.
Along with their products (that I have an addiction of getting), and following Into The Gloss, I have never been more confident in how I look, nor more excited to take care of my skin. They make all their products in NYC, and always pack your purchase with fun goodies like a set of stickers, a poster, and of course their signature pink bubble-wrap travel pouches. (Other great marketing strategies!! Smart girls with an amazing vision!)
So what I'm trying to say is... if you are looking to feel confident and look flawless I definitely recommend investing in Glossier. So support your local girl gang and fall in love with the brand that literally has changed the game of beauty for girls all over.
From top to bottom. Boy Brow ($16) Haloscope highlighter ($22), Original Balm Dot Com ($12)
Above are a few of my favorites, but really everything is amazing!
